I'm Nathalia, a passionate marketing professional who thrives in high-impact, high-performance environments with a purpose-driven focus. Working with leading companies like Natura, Nubank, Nestlé, and Avon, I have become an expert in brand strategy and management. Throughout my career, I have had the privilege to manage globally recognized brands and consistently drive growth beyond projected targets.
My true passion lies in bringing brands to life and infusing them with purpose, all while understanding the drivers of genuine consumer interest and engagement. I translate these valuable insights into competitive strategic plans and innovative activations that foster long-lasting emotional connections with consumers.
My expertise in brand design and strategic management enables me to develop growth-oriented plans that promote differentiation and sustainable success in the market.
About me
Partner at labnimbus
why labnimbus
LabNimbus was born from a dream—a dream of delivering personalized and detail-oriented services, enriched by the experience gained from leading multinational corporations. Our vision is to unearth compelling stories with purpose and well-crafted strategies. We are here to turn dreams into professional and captivating realities.
15
years of experience
14
impacted countries
~400
products launched
+50
elevated brands
labnimbus's expertise
A compelling purpose articulates the raison d'être of a brand, while its positioning signifies the unique way it fulfills that purpose more effectively than any competitors.
1
Brand purpose & positioning
2
BRANDING & BRAND IDENTITY
Giving life to a brand by engaging in actions that introduce, remind, and consistently emphasize its significance and worth to all pertinent audiences.
3
Communication & storytelling
The dynamic and contextually relevant coordination and management of a brand's assets to uphold current and future workflows and key performance indicators (KPIs) related to brand performance.
4
brand strategy
I am a leading editor for videos shot on film or on digital to bring the moment to life, while color grading for realism.
5
digital brand experience
We operate at the convergence of business, brand, technology, and customer demands, leveraging the potential for growth that this intersection offers.
6
INNOVATION
We integrate business strategy, creative elements, and the influence of emerging maker cultures, bolstered by swift prototyping approaches, to expedite the launch of branded products and services with unprecedented speed and reduced risk.
7
creative communication
We excel in creative communication, combining imaginative storytelling and captivating visuals to craft engaging narratives that deeply resonate with your audience, fostering meaningful connections.