WORKing w/ LABNIMBUS

I am Nathalia, a skilled professional in marketing and communication, bringing a wealth of expertise to the table. Beyond my professional realm, I am also a passionate skydiver who finds joy in observing the skies, understanding winds, and deciphering the dance of clouds. This unique perspective seamlessly integrates with my branding consultancy, LabNimbus.

Just as I gaze at the heavens for insights during my skydiving pursuits, my mission with LabNimbus is to apply the same level of precision to the market. I uncover trends, seize opportunities, and assess risks that contribute to your brand's success. With a strategic lens, LabNimbus forges a distinctive identity for your brand, ensuring it stands out amidst the competition.

Branding

We've masterminded transformative branding and rebranding endeavors on a global scale, spanning across diverse entities, from the digital banking giant Nu / Nubank to Tropicool franchises in the Middle East and the philanthropic NGO Red Panda Network in Nepal. Additionally, we've seamlessly integrated our expertise into the realms of perfumery with brands like Kriska and Amó under the umbrella of Natura & Co. Every project, in our perspective, embodies a harmonious fusion of strategic innovation and creative finesse, meticulously crafting narratives that reverberate on a worldwide scale

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What shapes the core of your brand's identity? What meaningful story do you envision intertwining with your company's products and services?

Let LabNimbus guide you in forging a strong brand identity design that resonates with purpose with your audience.

meet labNimbus's expertise

What sets the foundation for your emerging brand's essence? What impactful narrative do you aspire to weave around your novel offerings in the market? Allow LabNimbus to assist you in creating a compelling brand identity that captures the essence of your new venture.

Brand strategy

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At LabNimbus, we've immersed ourselves in the realm of brand launching, infusing vitality into these brands right from their inception. Our journey is characterized by the intricacies of introducing novel concepts, drawing inspiration from market insights and unfulfilled needs. This odyssey has propelled us to make significant contributions to diverse brand debuts, as well as the rejuvenation of brands following mergers and acquisitions, as exemplified by our involvement with NuInvest and NuPay, both integral components of the world's largest digital bank, Nu.

conceptualization

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Embarking on a journey to introduce a new product to the world? LabNimbus is here to ensure that your innovative creation makes a lasting impact. Let's collaborate to unveil your product in a way that aligns with your brand's purpose and resonates deeply with your audience.

At LabNimbus, we've delved into the realm of product development, nurturing visionary concepts from their inception. Our proficiency lies in the intricate craft of generating novel ideas, deeply rooted in market insights and unmet needs. Our innovative prowess has led to the successful creation of a myriad of product variations. Collaborating with esteemed FMCG corporations like Nestlé for fast-moving consumer goods, our partnership spanned over 5 impactful years, while with Natura & Co for perfumery products, it extended over 8 years, enriching our experience in the industry.

Brand Positioning

At LabNimbus, our expertise in brand positioning extends to reinvigorating well-established brands within the Natura & Co portfolio, infusing them with youthful vibrancy while aligning them with strategic objectives. We delve deep into brand identity and consumer perception, not only rejuvenating existing brands but also proposing new ones that seamlessly contribute to overarching goals. Our strategic innovation ensures each brand becomes a harmonious contributor to the broader vision, propelling sustained success.

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Crafting a compelling brand positioning strategy to set your brand apart? Count on LabNimbus to ensure your brand's distinctiveness makes a lasting impression. Let's collaborate to unveil your brand in a way that not only aligns seamlessly with your brand's mission but also resonates powerfully with your discerning audience.

BRANDED CONTENT

At LabNimbus, our mastery of Branded Content transcends conventional marketing. We specialize in crafting captivating narratives that not only captivate your audience but also authentically represent your brand's essence. Our work with industry leaders like Mutant, the foremost authority in Customer Experience in Brazil, showcases our ability to make an impact on a grand scale. Together, we've reached over 200 million people and collaborated directly with the country's largest corporations. LabNimbus is your partner in creating Branded Content that not only tells a story but also leaves an indelible mark on your target audience, ensuring your brand's message resonates profoundly in today's competitive landscape.

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Looking to create captivating Branded Content that stands out and tells your brand's unique story? At LabNimbus, we specialize in crafting exceptional marketing concepts that not only captivate your audience but also stay true to your brand's core values and purpose. We go beyond the ordinary to create content that leaves a lasting impact and resonates deeply with your target audience, ensuring that your brand's message is heard loud and clear in the crowded digital landscape.

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internacionalization

Considering expanding your brand's global footprint and need a strategic partner? At LabNimbus, we're your go-to experts in brand internationalization. Our specialized services not only help your brand resonate across borders but also stay aligned with your core values and purpose. We excel in crafting internationalization strategies that ensure your brand's message is heard clearly in diverse markets, making a lasting impact as you broaden your horizons.

At LabNimbus, we excel not only in reinvigorating established brands within Natura & Co but also in facilitating brand internationalization. Our expertise encompasses unifying brand identity, proposing new brands aligned with strategic objectives, and extending brands globally. An exemplary partnership with Tropicool, a UAE-based Superfoods leader, illustrates our proficiency in expanding brands to markets like Australia, Mexico, Canada, and Denmark. We not only ensured a cohesive visual identity but also spearheaded their communication strategy for an ambitious franchise expansion, making us your trusted ally for successful international brand ventures.

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Compelling narratives

Seeking to create compelling pitches that captivate investors and elevate your brand's visibility? At LabNimbus, we specialize in crafting winning narratives that not only engage investors but also shine a spotlight on your business. Our expertise goes beyond the ordinary, ensuring your pitch stands out in the competitive landscape, leaving a lasting impression on potential investors and stakeholders.

At LabNimbus, our expertise extends to crafting compelling pitches and narratives that leave a lasting impact, showcasing your brand's potential to investors and stakeholders. We've collaborated with Bold Capital, demonstrating how a specialized branding consultancy can be a winning asset in securing investment. Our approach goes beyond the ordinary, ensuring that your pitch not only engages but also stands out in the competitive landscape, making a compelling case for your business and driving success in fundraising efforts